Meet SEO, your new best friend. The “It” Girl of the Internet, she’s everywhere: Google, Yahoo, Bing, even Ask… SEO, or search engine optimization, is the one you need to know… and the very thing to get your small business blog going places!
All weird personification of Internet terms aside, SEO truly is a marvel. In simplest terms, SEO is the process of changing websites or webpages visibility in search engine results based on specific terms or even just words found on that website or webpage. It works for everything: online stores, blogs, your personal profiles on various social media. Ever tried to Google yourself? It isn’t surprising that when you do that, the top results are always for social media: that’s because your name, as you post, like, and comment, is an effective SEO term!
So now that you’ve got one SEO experience under your belt, how can you effectively apply it your own small business blog? By boosting your blog to the front page of all search engine results, your new pal SEO won’t let you down, and you’ll be impressed just by how easy it is.