Have you ever had a horrible experience getting a package? The actual shopping went great—you snagged a great deal, had a question or two answered by a helpful customer service agent—but all hell broke loose as soon as the package was sent out for shipping.
It’s no surprise that shipping matters, but it’s even more surprising that not enough merchants care about it. It is, after all, another integral step in the online shopping experience, and it can make or break the chances of your customers returning. Here’s how to maneuver that final frontier of online shopping.