By hook or by crook, you’ve come into possession of some amazing photography of your product catalogue. I’m talking well-lit, stunningly crisp photos that put even your LinkedIn photo to shame. But besides the obvious (you know, putting those photos onto your website and making whatever those pictures are of purchasable), there are so many other ways to use those photos to put your business on the map and increase sales. So how exactly can you repurpose your product photographs?
Every so often, but unfortunately not uncommonly enough, I’ll see through my various social networks an independent designer/entrepreneur blasting a large corporation for stealing their designs. The products in question range anywhere from a simple patch to a whole t-shirt, but it’s almost always astoundingly clear that the larger corporation indeed ripped this person off.
I can’t even begin to imagine how awful it must feel when you, as a small business owner, have your hard work stolen. You already have to deal with the usual qualms of being small—a somewhat unpredictable source of income, working independently and often without help—and to have your hardest obstacle be something malicious and entirely out of your hands, well, sucks.
So what can you do?
I’ve got a little secret to ensure you always get customers in your shop. Like, no matter what. Yes, that’s right: whether you’re a brick and mortar, or a shop online, I can guarantee you results! And if I’m wrong, I’ll write you a check for $113,500,000,001—exactly a dollar more than Jeff Bezo’s net worth as of this blog post.
You really should get a shop cat. Or dog. I’m okay with a dog.
We have come a long way from Da Vinci’s and Picasso’s time. Today, art is commercialised. Images, gifs, videos, memes and banners are all measured by how much likes, engagement and conversions it can generate for your business.
The days of sharing experiences, both good and bad, are long gone. Today, people just go online and check reviews of any product or service that they are desirous of purchasing.
Similarly, people check out hotel reviews before booking into one. The same applies when you are planning to visit a new place. Suffice to say, digital media has the supreme power to make or mar business reputations. Hence, the evolution of social media in e-commerce can no longer be denied. Continue reading “Evolving Role of Social Media in E-Commerce”