Design Thinking posts

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7 Design Tips for Non-Designers

Your brand is the essence of your company; it’s the one thing everyone thinks of when they hear the name of your product, advertisers often call it the “idea”. Branding is why Volvo is still considered the safest car on… Read more »

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Proxima Nova – The New Helvetica

How To Keep Your Brand’s Identity Type is a brand manifestation and yet remains one of the least understood components of branding. Designers know, however, that the right typeface has always been a core element of a brand’s identity; just… Read more »