How to Apply for a Job in Graphic Design

In Summer 2014, we began hunting for a new designer to fill a marketing designer position that just opened up. Seven days after the posting was up, we had almost 100 applications. By the time we took the posting down, we had close to 400. Sifting through 400 applications is about as fun as it sounds, but it did give me some unique perspective on the hiring process. For one, I was able to forgive the 30+ places that had gotten my resumé and never got back to me before I started at SumAll.

I realize being on the other side of the ball is a place many designers would love to be, so I thought I’d share some tips to allow you a competitive advantage. I’m not saying every job will be looking for what I did, but I am saying that you might find some of these tips useful in your hunt.

Here’s how I narrowed down the field. Continue reading “How to Apply for a Job in Graphic Design”

blue light bulb on wire between aluminum cans

7 Design Tips for Non-Designers

Your brand is the essence of your company; it’s the one thing everyone thinks of when they hear the name of your product, advertisers often call it the “idea”. Branding is why Volvo is still considered the safest car on the market even though they haven’t made it on any top 10 lists in years and why people swear loyalty to Coke over Pepsi. The power of branding goes hand-in-hand with design; without strong visuals, your brand won’t be remembered or recognized by most people.

The branding of your company is critical in driving the perception you’re trying to drive home to your audience, whether you’re an ice cream shop, an ad agency, or a social analytics startup. A brand is brought together through psychology, science and stunning design. Design is an essential piece of the branding puzzle that every business needs to focus on in order to achieve success.

It’s becoming more common everyday in the workplace for people who aren’t designers to be assigned design related activities, whether that’s resizing photos, editing an image in Photoshop or choosing an image from a stock footage database. At this point in time, anyone involved with a company’s online presence should be aware of the visual branding of the business to ensure everyone’s on the same page and that the business is presented professionally inline with your style guide across properties.

These are design guide tips blog editors, copywriters, business owners, and others can use to get ahead regardless of the presence of a designer or branding specialist. Continue reading “7 Design Tips for Non-Designers”

2013 guide to branded content image

Defining Your Business: The 2013 Guide to Branded Content

Every day people consume content in the form of articles, videos, tweets, TV commercials, and more to learn about the world around them, not often aware that some of this content is coming from their favorite brands and businesses. People love to hear stories that match their interests that are relatable or even spur emotions. Quite often a consumer will listen, read, or watch a story about a business and its offerings because the content is just that good even if it’s subliminally advertising something about a particular company.

Studies show that branded content observed under certain circumstances is preferred by a majority of consumers over more traditional content like a press release or an advertorial. According to the Custom Content Council, 61% of consumers say they feel better about a company that delivers custom content; they are also more likely to buy from that company.

It’s critical to create content on behalf of your business that captures the interest of your customers overtime to build a relationship with them, as opposed to trying to force the sale of your products or services.

Creating branded content is a marketing tactic that’s been around for decades, yet has become even more necessary in recent years due to the changing social, mobile, and digital landscape around us. To reach your customers effectively, create a strategy around developing branded content that matches the interests and needs of consumers at every stage of the purchasing funnel. Continue reading “Defining Your Business: The 2013 Guide to Branded Content”

social media cheat sheet template

The Social Media Cheat Sheet Guide

Making a new profile on a social media network is how you present yourself to the community (and can also lead to real revenue), so you want to spend your time focusing on things like your bio, developing a voice you want to use, and the actual content of your posts. You dont want to spend three hours resizing your profile picture a hundred times because you cant get the dimensions right and end up with an image thats unrecognizable.

Your profile picture is the first thing people see – in those 3 seconds you have their attention they will decide if they want to stick around or move on to the next profile that catches their eye.

This cheat sheet guide contains the most up-to-date dimensions for all the most used social media sites: Facebook, Pinterest, Instagram, Twitter, YouTube, LinkedIn, and Google+. Just save this image to your computer and use it whenever you take the leap and join a new social networking site. Continue reading “The Social Media Cheat Sheet Guide”