Being Human in an Automated World

With social media, companies can easily target their audiences, without spending tons of money on ads, and choose their own communication pace. In order to make the implementation easily managed, some businesses choose to automate aspects of their social media presence (like scheduling and auto-responder).

Sounds like a great plan, right?

Well, it turns out that for some companies, automated replies made their brand look pretty bad.

Continue reading “Being Human in an Automated World”

]