We’ve all been there before. That awful, no good moment when you’ve got absolutely no clue what to write about and no amount of coffee, Diet Coke, energy drink, or wine (no judging here!) has given you the inspiration you need. Basically, you’re in a class A funk. Unfortunately, I’m not a muse and don’t have the cosmic powers to tell you exactly what you should be writing. What I can do, is share some tips that I use when I find myself in this situation.
Having original content is a valuable tool for your business. It helps to define your image, voice, and unique perspective that differentiates you from your competitors. Original content can also help educate potential customers about your industry and inform them about the products or services you offer.
While providing original content is great, developing a content strategy is even better. Content strategy is all about taking the content you create, turning it into leads, and eventually generating revenue. There is no precise formula to make the transition from content to revenue, but there are some steps you can take to create a strategy that works for you.