If you’re like me and follow marketing news, you probably heard some rumors about native video support for LinkedIn (we’ve talked before about other video options like Instagram Stories). While LinkedIn has made no formal announcement regarding video availability, sources have been providing some information about what we can expect.
It’s been a great week for Facebook! In addition to announcing over 2 billion monthly users, they also made some big announcements that have caused raised eyebrows and excited hand-waving in the digital marketing community.
So what exactly are they planning?
Continue reading “Facebook News Wrap Up”
We’ve all been there before. That awful, no good moment when you’ve got absolutely no clue what to write about and no amount of coffee, Diet Coke, energy drink, or wine (no judging here!) has given you the inspiration you need. Basically, you’re in a class A funk. Unfortunately, I’m not a muse and don’t have the cosmic powers to tell you exactly what you should be writing. What I can do, is share some tips that I use when I find myself in this situation.
Having original content is a valuable tool for your business. It helps to define your image, voice, and unique perspective that differentiates you from your competitors. Original content can also help educate potential customers about your industry and inform them about the products or services you offer.
While providing original content is great, developing a content strategy is even better. Content strategy is all about taking the content you create, turning it into leads, and eventually generating revenue. There is no precise formula to make the transition from content to revenue, but there are some steps you can take to create a strategy that works for you.