Facebook Post Engagement: The Horror of Waiting For the First Like

You know what a social media manager’s worst nightmare is? Not getting any engagement on the posts he made on a client’s page or account! We’ve all been there.

Those few minutes of despair. Did I make a grammar mistake? Did I forget to add an emoji? Is the timing right? Maybe my audience isn’t online at this hour. Oh, I know that feeling very well.

And since we’re all in this together, I believe that an article that will go through what improvements you can bring to the elements of a post to make it more engaging is useful for anyone that has ever went through the horror of waiting for the first like.  Continue reading “Facebook Post Engagement: The Horror of Waiting For the First Like”

Visual Marketing On Social Media: A Beginner’s Guide (Part 2)

As we promised, we’re back with the following 7 checkpoints! These following points represent some key concepts and strategies that will help you leverage the power of visuals on social media. If you didn’t get a chance to take a look at the first three points, you can find them here. If you just want to dive into this article, here’s a short recap.

  1. Every social media platform has a different anatomy, with a different interface and a different audience.
  2. Every piece of content we put out there as marketers should have a clear purpose, otherwise we have no way to measure its success.
  3. Follow the right colors, fonts, and design principles of your brand, so that people know with whom to associate visuals when they see them.  

Now that that’s out of the way, let’s get down to business! Continue reading “Visual Marketing On Social Media: A Beginner’s Guide (Part 2)”

Visual Marketing On Social Media: A Beginner’s Guide

Visual marketing isn’t just about how to create visuals or how to promote them. It’s the core of all the visual content you put out there on behalf of the brand you want to promote. It’s also something that, sadly, not enough marketers understand. For me, visual marketing is all the visual content we see on the internet that has a purpose.

Of course, a visual, let’s say, a photo, that is uploaded from a specific person clearly has a different purpose than a visual that is uploaded on behalf of a brand. The former may want to connect with a few friends or share a special moment with his family. But a photo uploaded from a brand has a business purpose and approach. The marketer behind the brand is uploading the visual to get something from their brand’s community. Continue reading “Visual Marketing On Social Media: A Beginner’s Guide”

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