If you ever need to demonstrate how powerful online marketing is to someone who isn’t technically minded, you can prove it in a single word: hashtag. Even for people who don’t use Twitter or Instagram, hashtags have become unavoidable parts of modern culture. They’re standard branding tools in everything from fast food commercials to music videos, condensing a marketable idea or emotion into a simple, shareable concept.
Using hashtags successfully in a marketing context can be tricky, however. There are many horror stories of hashtag campaigns gone awry (#McDStories is a classic example), where a poor understanding of social media turned a marketing idea into an outright disaster. There are also countless examples of poorly planned hashtag efforts that resulted in little more than wasted time and money.
A hashtag is simply a means to organize and advertise an idea. The more appealing the idea, the more likely the hashtag is to be shared. With a little insight into how hashtags work, you can greatly increase the odds that your social media campaigns on hashtag-friendly platforms will actually see real-world results in conversions. Continue reading “The 16 Rules of Hashtag Marketing Mastery”