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The “Perfect Analytics Solution”: A Case Study with DeVito/Verdi

Meet Mallory

Mallory Johns is the Social Media Director for DeVito/Verdi, a full-service advertising agency located in the heart of Manhattan.

With a variety of national clients ranging from Tribe Hummus to Gold Toe Socks, DeVito/Verdi is a mid-size agency competing with some of the largest advertising companies in the world. As the point-person for the social media side of the business, Mallory uses Facebook, Twitter and Instagram to both promote client content and manage brand communities. Continue reading “The “Perfect Analytics Solution”: A Case Study with DeVito/Verdi”

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The 5 Principles of Great Dashboard Design

What makes a truly great dashboard? It’s a surprisingly tricky question, as exceptional dashboard design is much easier to recognize than it is to describe. It’s not just a matter of having visually pleasing charts and graphs to work with, and important-looking numbers organized in tidy boxes. It’s a matter of the right data sets being presented in a seamless, instantly graspable manner.

And here’s the kicker: A dashboard design that works perfectly for a marketing team is often a frustrating, unintuitive one for a web-traffic analysis team. To a casual observer, these two dashboards may even look virtually identical. Seemingly tiny tweaks to what data is shown and how it is presented can make all the difference between a great dashboard and an infuriating one.

Creating a great dashboard is a matter of understanding a handful of fundamental concepts, and then applying them to the specific needs of your specific team’s goals. It’s easier than you may think. Continue reading “The 5 Principles of Great Dashboard Design”

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7 Crucial Points in the Vimeo vs. YouTube Debate

Today’s marketing battles are increasingly taking place through video. Once limited to only the biggest brands with the deepest pockets, today’s most effective video content is often filmed for less than the catering budget of yesterday’s TV ads. Brands and businesses that once would have struggled to gain even a regional foothold can now use video to compete for market share on an international level.

As marketers, it’s increasingly crucial to understand the benefits and limitations of the video-sharing services that make this level playing field possible. In this article, we’ll be taking a look at the two best-known video-hosting services for business: YouTube and Vimeo. Continue reading “7 Crucial Points in the Vimeo vs. YouTube Debate”

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9 Sanity-Saving YouTube Analytics Tips For Marketers

As a savvy online marketing expert, you know exactly how important YouTube is to your company’s relevance. Once the playground of giant brands with multimillion dollar TV budgets, video-based marketing is now a much more level playing field, allowing even smaller companies to compete. But there’s still a bottom line, and to prove that your company’s YouTube content is worth the investment, you need to be able to show real results.

Thankfully, YouTube has made your job easier by providing a powerful range of reporting and analysis tools for every channel. YouTube’s Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers. Not all the data on display is what it seems, and not all of it is relevant in a marketing context.

To help you make the most of this powerful tool, here are eight tips to help you keep your sanity as you learn the ropes. Continue reading “9 Sanity-Saving YouTube Analytics Tips For Marketers”

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