5 Unconventional Ways We Bolster Productivity at SumAll

By now we’ve all heard about the perks that come with working at a startup.

From the free snacks and drinks to discounted gym memberships, most startups offer a slew of benefits that not only attract the top talent on the market, but make the workplace an exciting and productive environment to be in. Here are five ways we boost productivity and morale at SumAll. Continue reading “5 Unconventional Ways We Bolster Productivity at SumAll”

5 Reasons Why Your Company Should Participate in Twitter Chats

One aspect of social media that brands are trying to tackle is how to humanize their online presence. Twitter chats offer an ideal opportunity to not only put a face to a brand, but also to increase brand awareness and solidify thought leadership in a brand’s industry. For example, our friends over at Buffer are known for their Wednesday #bufferchat in which they invite various companies to discuss a range of social media and startup topics.

In the past few weeks, we’ve started to participate in various Twitter chats: first the #SEMRushchat on social media best practices and then a #bufferchat on transparency. These chats enabled our team to interact directly with potential customers, collaborate with other companies in our vertical, and improve reach and engagement. Twitter chats usually run for an hour and entail a five to six Q&A with introductions, wrap-ups, and an opportunity to have an open social conversation.

Here are five reasons why your company should participate in Twitter chats (plus one reason not to). Continue reading “5 Reasons Why Your Company Should Participate in Twitter Chats”

Streamline Your Social Media Reporting: A Case Study with Social Sesame

Social Sesame is a social media marketing agency located in Calgary (Alberta) Canada. Social Sesame helps small to medium-sized businesses across a variety of industries with their social media strategy, ideation, and community management (scheduling, posting, and community building).

In addition, they offer a range of courses from “LinkedIn how-to” to general social media tips. The goal of Social Sesame is to help businesses optimize their social media strategy to fill business goals and objectives. Continue reading “Streamline Your Social Media Reporting: A Case Study with Social Sesame”

Know Your Social Media Audience: A Case Study with L.A. FOODIE

Meet Drew

Drew Hubbard is Owner and Chief Strategist at L.A. Foodie, a content marketing brand with over 100,000 social followers.

L.A. Foodie is on a mission to showcase the vast and evolving city of Los Angeles through food. But they don’t consider themselves food critics. Rather, they support the local food community of Southern California by curating photos, videos, podcasts, and all sorts of great content around the food they love. Continue reading “Know Your Social Media Audience: A Case Study with L.A. FOODIE”

Increasing Instagram Engagement: A Case Study with New York Live Arts

Meet Katie

Katie Jennings is the marketing manager for the internationally recognized performance art theater, New York Live Arts.

Based in the heart of Chelsea, New York Live Arts brings together artists and audiences from around the world. Katie is in charge of coordinating all their marketing efforts, including special campaigns that highlight individual shows and performers. Continue reading “Increasing Instagram Engagement: A Case Study with New York Live Arts”

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