SumAll Customized Data – Available at Last!

About one year ago we released SumAll Reports and Insights to provide in-depth, actionable metrics for Facebook, Instagram, Twitter, and Google Analytics for businesses. Since then, one of our most frequently requested features has been the ability to export and manipulate data.

It turns out, as a happy accident, our new data pipeline can be manipulated in more ways than imagined.  In fact, we can transform the output to nearly any format that you may need. Continue reading “SumAll Customized Data – Available at Last!”

Introducing Audience Segmentation: Map Your Followers Across All Social Networks

So you grew your audience on Facebook, Instagram, and Twitter by 1,000 followers in one week. Getting more eyes and attention on your social media accounts is (usually) a good thing, but what do the numbers really mean? Who are these followers? Are they part of a consistent demographic? Are they potential buyers (what stage of the sales cycle are they in)? Are they actually engaging with your content? And what is the most effective channel for reaching them? 

Better understanding and mapping your audience out across social is crucial for both sales and marketing teams to generate leads, determine target markets, and create more engaging content.

As marketers struggle to break through the internet noise and step up their content marketing game, it is imperative to first clearly define your audience or persona. Continue reading “Introducing Audience Segmentation: Map Your Followers Across All Social Networks”

The Recent Snapchatification of Facebook

Overlay colorful text on photos. Swipeable filters. Resizable emojis and stickers. These are all prominent features of Snapchat that Facebook recently pushed out in their iOS app in an effort to stay relevant and increase engagement among young Internet users.

The popularity of photo sharing has increased with an average of 400 million snaps sent per day with 71% of Snapchat users being under 25. This is vastly different from Facebook with only 28% of users being under 25. Every second, 8,796 photos are uploaded to Snapchat versus 4,501 photos that are uploaded to Facebook. With statistics like this, Facebook is making adjustments to lure users back to the site. Last week, it was announced that Facebook would allow GIFs to be uploaded, which are what made Tumblr so popular among young people. Now Facebook is borrowing some ideas from another, burgeoning social network.   Continue reading “The Recent Snapchatification of Facebook”

Trending Tags and Trending Places: The New Face of Instagram

A new version of Instagram has been released that will undoubtedly change (and hopefully improve) the way we find and consume visual content. Instagram has been searching for the best way to expose its users to fresh content and interesting accounts by topic, place, and person. Not to mention, Instagram doesn’t want to be left behind in the race with other platforms like Twitter to be a daily source for your news updates. Welcome trending hashtags, trending places, and updated search functions to the Instagram family.

More than 70 million photos and videos are posted to Instagram every day from 300+ million users. Instagram announced on Wednesday the release of two very neat (and Twitter-like) features: trending hashtags and trending places/themes. These two features have been added to the Explore page (conveniently marked with magnifying glass icon) above the original explore section that showcased photos based on your Instagram activity.
Continue reading “Trending Tags and Trending Places: The New Face of Instagram”

How Children’s Hunger Fund Doubled Their Social Engagement with SumAll Insights

We had the opportunity to speak with Fred Martin, the Director of Marketing of Children’s Hunger Fund, to discuss their non-profit, social strategy, and how they have been using SumAll Insights to analyze the social conversation and reach more followers.

For some background, SumAll Insights is a tool that is designed to provide actionable data to help businesses understand how to take their Twitter game to the next level.

Insights can be used to find out which days and times are best to post, what content or hashtags are working and who a brand should be engaging with. The goal of Insights is to help illustrate how making slight changes in your content strategy impacts the shift and engagement of your audience. Continue reading “How Children’s Hunger Fund Doubled Their Social Engagement with SumAll Insights”

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