A Brand New SumAll Is Coming

Over the past five years, SumAll has gone from a simple linechart that supported a select few services to the most widely used connected data tool on the planet with half a million users.
Now we’re changing everything. For the newest version of SumAll, we’ve gone back to the drawing board and redesigned our application from the bottom up. The new SumAll is focused on providing you tools and intelligence that help turn your social media audience into valuable customers.

Continue reading “A Brand New SumAll Is Coming”


Return of the Funninar: Learn How to Craft an Actionable Instagram Strategy

The #SAWebinar series is back. Join us on September 22 at 3pm EST for a free session on how to optimize your Instagram strategy and the tools you’ll need to do it.

In 45 minutes you will learn:

– How to plan and create content using a conversation calendar.
– Tools and tips to streamline your posting strategy and take better pictures.
– Easy ways to engage your audience and increase your following.

Catch the replay here


The Tools We Use to Promote Transparency

A lot has been written about SumAll and our commitment to being a totally transparent company. A lot. But we’re certainly not the first nor only company to reveal how much every employee makes or to have a flat organizational structure. Valve, the world-famous video game company, is renowned for not having job titles, and our friends at Buffer have a page dedicated to revealing things like salaries, equity, and a real-time revenue dashboard.

So the question becomes why we chose to structure (or, deconstruct) SumAll in such a radically different way from the majority of established, successful businesses. The reasoning is best explained by SumAll CEO Dane Atkinson when said, “The usual corporate doctrine can be configured poorly for employees. It’s almost designed to enable evil to happen. You can tell an employee they have 10,000 shares, but it doesn’t mean much if I just give myself 100 million shares or whatever. Their stake is going to be worthless. Most of the engineers out there have no idea what their ownership stake really is.” Transparency for us comes down to making sure every employee is happy and knows they’re being compensated fairly. Happy employees equals better employees.

But actually putting this level of openness into practice isn’t always a smooth process. Constant and open communication is the most important thing to maintain to make sure everyone is on the same page at all times. To facilitate communication, we use a number of tools on a nearly daily basis that helps in coordinating tasks, making company-wide announcements, or just figuring out where we’re going for happy hour after the day’s done. Here are the top tools we use to promote transparency within SumAll. Continue reading “The Tools We Use to Promote Transparency”


Introducing Flutter for SumAll: A New Way to Grow Your Twitter Audience

We couldn’t be happier to announce our acquisition of Flutter and welcome them into the SumAll family.

Founded in 2013, Flutter was created to help businesses build an active of audience of Twitter users who are more likely to engage with their brand. Flutter works by using complex algorithms that enable a marketer to find followers of the brands and individuals they follow. Flutter then ranks these brands and individuals by their social presence and relevancy so that the marketer can make fast, strategic decisions about who to follow next. This means you can not only build a large Twitter following quickly, but your followers are more likely to be engaged as well. Continue reading “Introducing Flutter for SumAll: A New Way to Grow Your Twitter Audience”


Dads Are Doubling Down on Their Kids

With another Father’s Day upon us, we decided to take a look back at one of our past infographics on how dads are taking a more active role in their childrens’ lives. 

Like the fact that there’s been a 19% increase in the amount of money invested per child since 10 years ago. Or that dads are spending four times more caring for their families than using the phone or email. Read on to get the full scoop on facts all about dads. Continue reading “Dads Are Doubling Down on Their Kids”