If you want to get a better feel for which online marketing strategies are generating the most traffic back to your website, you will want to track link clicks using custom campaigns in Google Analytics. Custom campaigns are easy to set up – you simply add UTM parameters (tags) to your URLs.
For example, instead of just linking to:
You would add tags to the link to track where they were clicked like this:
This will result in the ability to look inside Google Analytics under Acquisition > Campaigns to see the amount of traffic you receive from visitors to your Facebook page who click through to your website from your custom tabs. Continue reading “URL Shorteners: Track Links Faster Than Kevin Bacon”