How to Negotiate Online Ad Buys

There is one key to negotiating the best rates for online display advertising, and that is knowledge. Knowing what you want, where you can get it, and how much everyone is charging will ensure that you get the best rates possible on the best sites possible.

In this post, we’re going to look at how you can get the knowledge you need to negotiate the best online ad prices possible. Continue reading “How to Negotiate Online Ad Buys”


5 Retargeting and Remarketing Tips for Beginners

Here’s a common scenario that many businesses face. Visitors come to their website, browse a page or two, and then they leave. They don’t make a purchase, they don’t submit a lead form, and they don’t even sign up for your newsletter. Fortunately, those visitors are not lost forever, thanks to retargeting.

Retargeting (also referred to as remarketing) allows you to advertise to people based on their behavior on your website. In this post, we’re going to look at a few ways you can use retargeting to capture the visitors you might have otherwise lost. Continue reading “5 Retargeting and Remarketing Tips for Beginners”


How to Find Out What Your Customers Want

The lyrics to the Spice Girls song Wannabe “tell me what you want what you really really want” is something businesses think every day. What do our customers want? What do they really, really want?

Thanks to a variety of tools and public audiences that are at your disposal, you don’t have to rely on creating a focus group to find out. Here are some great ways to find out what your target customers really want from your business. Continue reading “How to Find Out What Your Customers Want”

customize-email-marketing with-templates

Customize Your Email Marketing with Fresh Email Templates

Most email services like Constant Contact, Emma, MailChimp, and SendGrid have visually-appealing and easy to use email templates built into their platforms.

But for those of you who are interested in something beyond what your email service has to offer, you can choose email templates from third party designers. In this post, we’re going to show you five stellar email template collections with over 40 designs that you can use with (almost) any email service. Continue reading “Customize Your Email Marketing with Fresh Email Templates”


How to Use Hashtags to Get More Exposure on Social Media

If you would like to reach a larger audience with your social media updates, then hashtags might be the answer.

Hashtags are simply keywords or phrases you add to your updates with a # sign before them. If people see a hashtag, they can click on it to see more status updates with that hashtag. In this post, we’re going to teach you how to use hashtags to get more exposure on social media. Continue reading “How to Use Hashtags to Get More Exposure on Social Media”