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The Twitter Segmentation Guide: 7 Ways to Improve Your Social Media Marketing and Sales

There’s no right way to use it Twitter. From the casual user who’s interested in getting the latest celebrity gossip news to the small business owner looking to establish their brand – Twitter is what you make of it.

In this guide, we will talk about how you can use the new SumAll Twitter Segmentation tool to leverage the power of your audience to help you effectively convert your followers into customers. Understanding exactly what kinds of people are in your audience is the key to developing social media campaigns that improve your strategy and success.

So what exactly is Twitter Segmentation?

(Download this segmentation guide as a PDF.) Continue reading “The Twitter Segmentation Guide: 7 Ways to Improve Your Social Media Marketing and Sales”

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Why You Probably Don’t Need to Blog

Yes we understand the irony of this blog post. We are telling you that you don’t need a blog through a blog post on our blog. But hear us out. Our blog is a place for us to share our expertise with you. We have the manpower, time, and resources, to dedicate to this kind of project.

However, we understand that may not always be the case with everyone else. When deciding on where to spend time and resources, you should always consider the return on investment. We want you to think about why you’re starting a blog and why using that written content is an answer to your inbound marketing woes.

Trust us, we’ve seen the stats that argue why you should have a blog: Continue reading “Why You Probably Don’t Need to Blog”

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The Difference Between a Community Manager and a Social Media Manager

Not all social media roles are created equal. The lines between the roles of community managers versus social media managers often get blurred. Many organizations use the terms interchangeably and assume that a social media manager will manage community and that a community manager will be strategic in social media. That isn’t always the case.

For the sake of your career and clarity, it is important to understand the distinct responsibilities and the metrics that you pay attention to as a community manager or a social media manager. I chatted with Brea Watts, freelance community manager for women-owned small businesses and former community manager at Blackberry about the distinct differences in these roles. Continue reading “The Difference Between a Community Manager and a Social Media Manager”

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What I Learned from the NYC Periscope Summit

September was the month of social media conferences. In the last 4 weeks, 10 large industry conferences have happened, one of them being the first Periscope Summit. A few hundred influencers and live-streaming enthusiasts gathered in NYC for two days of panels, keynotes, and intimate talks. I was there to get the scoop on this brand-new, game-changing platform.

Periscope is the perfect blend of all our favorite features from Twitter, Instagram, and webinars. You can follow and comment in real-time, you can share your praise with a tap, and you can learn while you are on the go. I’ve shared the periscope basics already, but the one thing that became clear during the summit was the sense of community and vulnerability that it creates among complete strangers. People feel connected to someone’s circumstance through a mobile phone’s screen. That’s powerful. Continue reading “What I Learned from the NYC Periscope Summit”

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The Small Business Owner’s Strategy to Building an Email List Quickly

Small business owners seriously underestimate the power of being invited into their target customer’s inbox.

Although inboxes are flooded with sales and promotional emails from retailers, there is evidence that proves that email is still one of the best ways to engage an audience and acquire customers. Case in point: Continue reading “The Small Business Owner’s Strategy to Building an Email List Quickly”

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