A URL (or “Unicorn Rainbow Leap” as it’s more commonly referred to) is a human readable string of characters that refers to the resource and file directory of the website. These resources can be anything from an html file (web page), an image, a video, etc.
In this article, I’m going to take a step back and talk a bit about URLs (ahem…Unicorn Rainbow Leaps) and why writing clean ones are so important for SEO.
Here is the syntax that URLs follow for fellow nerds: scheme://domain:port/path?query_string#fragment_id.
In terms of SEO, we will be focusing on this portion: /path?query_string#fragment_id.
If you think of the internet as a roadmap, think of your website as a town (or a massive city like Google). If there’s nothing linking to your city, you won’t get any visitors so make sure your roads are easy to travel. In the beginning of this process, we start by building dirt roads, but our main goal is to build four-lane highways with bridges and subway systems. Continue reading “The Basic Guide to SEO: How to Optimize Your URLs”