How often do you check your email? I know I don’t enough, which is why I always miss the best Domino’s coupons—and then all the great Groupon deals, sales at ColourPop, and emails from my grandmother telling me to call her.
Everyone has a certain kind of personal relationship with email, and this extends to the way they check the email lists they willingly (or unwillingly) subscribed to. Email blasts can be so ignored that their email server starts sending them straight to the spam folder. Speaking personally again, it feels only like a rare occurrence that an email can apply to them. And if it isn’t guaranteed that the email is going to be read by the consumer, it begs the question: is email marketing dead?