My mom has this amazing collection of beaded sweaters that, some years back, we attempted to sell on Etsy. I say “attempted” because there were absolutely no sales and barely any traffic, and it was mainly all our fault. You see, I was twelve-years-old at the time and thought I could do wonders with a camera, but all I managed to do was take low-quality pictures of wrinkled sweaters with bad lighting and shadows. Mom, if you’re reading this, I’m sorry. Will you still give me Hanukkah money?
Like our failed Etsy endeavor, I’ve seen so many retailers in the online world with great products but horrible execution with their presentation. For a lot of online merchants with great ideas, the design aspect of selling their product seems to fall through the cracks, and it can be the do or die of their online business. So just what exactly is the value of your store’s design, and more importantly—how can you make your store look great without breaking the bank?