I first became a consumer when I handed a $5 bill over to the guy in the Mister Softee truck in exchange for a cherry dip when I was in elementary school, and I’ve never looked back.
By hook or by crook, you’ve come into possession of some amazing photography of your product catalogue. I’m talking well-lit, stunningly crisp photos that put even your LinkedIn photo to shame. But besides the obvious (you know, putting those photos onto your website and making whatever those pictures are of purchasable), there are so many other ways to use those photos to put your business on the map and increase sales. So how exactly can you repurpose your product photographs?
Every so often, but unfortunately not uncommonly enough, I’ll see through my various social networks an independent designer/entrepreneur blasting a large corporation for stealing their designs. The products in question range anywhere from a simple patch to a whole t-shirt, but it’s almost always astoundingly clear that the larger corporation indeed ripped this person off.
I can’t even begin to imagine how awful it must feel when you, as a small business owner, have your hard work stolen. You already have to deal with the usual qualms of being small—a somewhat unpredictable source of income, working independently and often without help—and to have your hardest obstacle be something malicious and entirely out of your hands, well, sucks.
So what can you do?
I’ve got a little secret to ensure you always get customers in your shop. Like, no matter what. Yes, that’s right: whether you’re a brick and mortar, or a shop online, I can guarantee you results! And if I’m wrong, I’ll write you a check for $113,500,000,001—exactly a dollar more than Jeff Bezo’s net worth as of this blog post.
You really should get a shop cat. Or dog. I’m okay with a dog.