The Secret Sauce of Marketing Success: Audience Segmentation

I’m sitting at my favorite bar in Brooklyn, ready to square up after finishing my single, responsibly enjoyed beverage, when the bartender slides an iPad in front of me with my bill. What a time to be alive! No hoverboards, no cures for cancer, no flying cars, but at least I can pay for my drink with an iPad. I slide my card, scribble an unreadable signature with my fat finger, and start to hand the iPad back when I stop. Continue reading “The Secret Sauce of Marketing Success: Audience Segmentation”


The Foundation: The Ultimate Cheat Sheet Guide to All Major Social Networks

Update: You can now see the infographic in its entirety below.

In celebration of Social Media Day, we’re shipping our new, shareable, printable, hangable guide to all the major social networks: “The Foundation.”

No catch, no cost. The Foundation has the best times to post, ideal image size, ideal hashtags, post length, and more for Instagram, Facebook, Twitter, Pinterest, and LinkedIn. This data was sourced from almost half a million SumAll users and cross-referenced with other top social research.

Continue reading “The Foundation: The Ultimate Cheat Sheet Guide to All Major Social Networks”


How to Calculate the ROI for Your Social Media Channels

When it comes to evaluating how effective your marketing efforts are, there’s no one single formula for figuring out what your return on investment should be. 

Some companies are worried about how their tweets are creating actual revenue for the business, while others are more concerned with having a popular Twitter account that has a ton of followers and engagement but not a real attributable impact on their bottom line. With so much variation in how companies use social media to social media ROI is bound to look different for everybody, that’s why we made this handy infographic to help you get started. Continue reading “How to Calculate the ROI for Your Social Media Channels”


How Google’s Algorithm Change Will Drastically Affect Your Website’s Traffic

On April 21 Google will unveil yet another change to their search algorithm that will have far-reaching repercussions for every website that isn’t “mobile friendly.”

If your website isn’t optimized for mobile by April 21, you could lose up to one-third of your traffic depending on your audience. Check out our infographic below for more details on how these algorithm changes will impact your site, and what you can do to make sure your traffic doesn’t crater. Continue reading “How Google’s Algorithm Change Will Drastically Affect Your Website’s Traffic”


How to Apply for a Job in Graphic Design

In Summer 2014, we began hunting for a new designer to fill a marketing designer position that just opened up. Seven days after the posting was up, we had almost 100 applications. By the time we took the posting down, we had close to 400. Sifting through 400 applications is about as fun as it sounds, but it did give me some unique perspective on the hiring process. For one, I was able to forgive the 30+ places that had gotten my resumé and never got back to me before I started at SumAll.

I realize being on the other side of the ball is a place many designers would love to be, so I thought I’d share some tips to allow you a competitive advantage. I’m not saying every job will be looking for what I did, but I am saying that you might find some of these tips useful in your hunt.

Here’s how I narrowed down the field. Continue reading “How to Apply for a Job in Graphic Design”