One of the more common problems businesses have with social media is not knowing what channels they should be active on and why. With dozens of new social networks becoming popular every week, it’s easy to get overwhelmed as a marketer or a business owner when it comes to understanding where your audience is and where your organization can most likely see results.
Whether you’re trying to attract a social media following or measure the results of your efforts with social, it’s critical that your team understands where you’re active today, what this presence means for your organization and the process for deciding to be active on another new social channel again in the future.
As your organization continues to scale your social media, keep these considerations in mind when choosing where your business should have an active account, allocating both your limited time and resources. Continue reading “How to Know Which Social Channels Are Right for Your Business”