Pinterest and Instagram have quickly become two of the top social platforms for businesses interested in telling visually compelling stories about their brands, products, and service offerings. Their recent popularity could be attributed to each network’s millions of active users or from the ongoing success that some brands have seen on these channels.
When it comes to measuring the success of your efforts on both Pinterest and Instagram, the solution isn’t always as clear as some would like. Often times, marketers feel the need to use a multitude of tracking software and analytics platforms to gauge the performance of their efforts from channel to channel, which can make it more difficult to isolate the content that is truly resonating with their target audience and generating ROI.
Although there are pros and cons to most analytics tools, simplifying your analysis process can help your company identify the effectiveness of your visual marketing efforts in a more timely manner and make changes quickly. Learn how to properly use Google Analytics to measure your content on both Pinterest and Instagram to better report on the overall success of your social marketing on these popular networks.
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