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How to Make Use of Instagram’s “Layout App” for Business

Instagram recently launched another standalone app called Layout, where users can easily create photo collages for uploading on Facebook, Instagram, and other social media channels. Photo collage tools aren’t a new concept for some users, Instagram reported that 20% of their users, or approximately 60 million people, were already using third party tools to create collage posts.

These third party apps include: Pic Collage, InstaCollage, PhotoGrid, and others, but many were built around a freemium model and contained pop advertisements that users found intrusive. Enter Layout, Instagram’s second complimentary app to its flagship product that can help businesses and users better create engaging visuals for sharing on the channel without having to leave the Instagram ecosystem, one of the goals of the creation of this app. Its feature sets would have been too much to add to the existing Instagram app itself, which is why a standalone app was the best solution. Continue reading “How to Make Use of Instagram’s “Layout App” for Business”

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Align Your Instagram Marketing Strategy to Serve Your Customers’ Intentions

Instagram has recently eclipsed the 300 million monthly active user mark, which ranks it as one of the largest social networks available for marketers to serve their customers. To develop a powerful marketing strategy on Instagram, and other social networks for that matter, marketers should first understand the unique elements that make the network popular and the mindset behind its user base.

A typical user will build their Instagram account with a collection of visual moments from their lives, which is similar to how they develop their other social channels; however, Instagram differs by giving their users tools to crop, edit, and better perfect their posts prior to sharing.

While this doesn’t initially appear to be a big feature as it relates to your marketing efforts, it is likely to change the behavior of how your audience interacts with your content on the network. Instagram users tend to curate their content to reflect a specific look or feel that they are trying to achieve through public perception, essentially creating an idealistic representation of themselves. Continue reading “Align Your Instagram Marketing Strategy to Serve Your Customers’ Intentions”

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Smart Ways to Integrate Your Twitter and Pinterest Marketing

Over the past few years, Twitter and Pinterest have become essential channels for both business owners and marketers to build stronger brands and nurture customer relationships. With nearly 50 million active users on Pinterest and over 300 million monthly active users on Twitter, it’s clear that these social networks will continue to influence a large audience of people for years to come.

When it comes to integrating your efforts over each channel to create a more efficient approach to your content marketing, there are many key aspects to think about, such as keeping in mind the unique feature sets and habits of each channel’s user base. These considerations can often complicate your content strategies and make it more difficult to understand which tactics are most important to focus on.

From planning content specifically for each channel to repurposing your content between channels, learn how to properly integrate your Twitter and Pinterest marketing to become more agile when sharing content effectively on both networks. Continue reading “Smart Ways to Integrate Your Twitter and Pinterest Marketing”

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Tweet Smarter: The Twitter Metrics That Matter Most

It’s no surprise that Twitter can be a powerful tool for your business to drive audience engagement, create customer dialogue, and ultimately increase the bottom line, but it can also be challenging to prove that your ongoing Twitter efforts are actually producing these optimal results.

Often times, businesses think that retweets are the sole indicator of success on Twitter when it’s merely one of the many metrics that they should be focusing on when determining if their social efforts are a success. By placing too much priority on a single metric, you could be missing out on how other important aspects could be affecting your marketing campaigns and fail to make the correct adjustments to maximize ROI.

Learn about some of the most important Twitter metrics that you should be following to build a stronger understanding of how this social channel is performing and whether or not your Twitter efforts are affecting your company’s business objectives. Continue reading “Tweet Smarter: The Twitter Metrics That Matter Most”

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6 Interesting Ways to Encourage User Generated Content on Instagram

Promoting and encouraging user generated content (UGC) can be a cost-effective tactic that yields a variety of benefits from enriching customer experiences to building a stronger community. According to Nielsen, 43% of consumers are more likely to purchase a product after learning about it on social media, a common distribution channel for user generated content.

While there are multiple social channels to promote user content, Instagram has been an increasingly popular platform for brands interested in visual storytelling and can be an effective network for both large and small businesses to encourage users to generate content.

From having an on-site photo booth in your retail stores to running a social contest or integrating Instagram photos in your web properties, there are many ways to encourage your customer base to take and share images of your products and offerings on Instagram.

Learn from the following strategies and how these brands promoted and drove unique user generated content campaigns on Instagram to expand their content’s organic reach, increase social proof, and create visually compelling stories. Continue reading “6 Interesting Ways to Encourage User Generated Content on Instagram”

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