Promoting and encouraging user generated content (UGC) can be a cost-effective tactic that yields a variety of benefits from enriching customer experiences to building a stronger community. According to Nielsen, 43% of consumers are more likely to purchase a product after learning about it on social media, a common distribution channel for user generated content.
While there are multiple social channels to promote user content, Instagram has been an increasingly popular platform for brands interested in visual storytelling and can be an effective network for both large and small businesses to encourage users to generate content.
From having an on-site photo booth in your retail stores to running a social contest or integrating Instagram photos in your web properties, there are many ways to encourage your customer base to take and share images of your products and offerings on Instagram.
Learn from the following strategies and how these brands promoted and drove unique user generated content campaigns on Instagram to expand their content’s organic reach, increase social proof, and create visually compelling stories. Continue reading “6 Interesting Ways to Encourage User Generated Content on Instagram”