Measuring Your Visual Marketing Efforts on Pinterest and Instagram with Google Analytics

Pinterest and Instagram have quickly become two of the top social platforms for businesses interested in telling visually compelling stories about their brands, products, and service offerings. Their recent popularity could be attributed to each network’s millions of active users or from the ongoing success that some brands have seen on these channels.

When it comes to measuring the success of your efforts on both Pinterest and Instagram, the solution isn’t always as clear as some would like. Often times, marketers feel the need to use a multitude of tracking software and analytics platforms to gauge the performance of their efforts from channel to channel, which can make it more difficult to isolate the content that is truly resonating with their target audience and generating ROI.

Although there are pros and cons to most analytics tools, simplifying your analysis process can help your company identify the effectiveness of your visual marketing efforts in a more timely manner and make changes quickly. Learn how to properly use Google Analytics to measure your content on both Pinterest and Instagram to better report on the overall success of your social marketing on these popular networks.
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How to Make Use of Instagram’s “Layout App” for Business

Instagram recently launched another standalone app called Layout, where users can easily create photo collages for uploading on Facebook, Instagram, and other social media channels. Photo collage tools aren’t a new concept for some users, Instagram reported that 20% of their users, or approximately 60 million people, were already using third party tools to create collage posts.

These third party apps include: Pic Collage, InstaCollage, PhotoGrid, and others, but many were built around a freemium model and contained pop advertisements that users found intrusive. Enter Layout, Instagram’s second complimentary app to its flagship product that can help businesses and users better create engaging visuals for sharing on the channel without having to leave the Instagram ecosystem, one of the goals of the creation of this app. Its feature sets would have been too much to add to the existing Instagram app itself, which is why a standalone app was the best solution. Continue reading “How to Make Use of Instagram’s “Layout App” for Business”


Align Your Instagram Marketing Strategy to Serve Your Customers’ Intentions

Instagram has recently eclipsed the 300 million monthly active user mark, which ranks it as one of the largest social networks available for marketers to serve their customers. To develop a powerful marketing strategy on Instagram, and other social networks for that matter, marketers should first understand the unique elements that make the network popular and the mindset behind its user base.

A typical user will build their Instagram account with a collection of visual moments from their lives, which is similar to how they develop their other social channels; however, Instagram differs by giving their users tools to crop, edit, and better perfect their posts prior to sharing.

While this doesn’t initially appear to be a big feature as it relates to your marketing efforts, it is likely to change the behavior of how your audience interacts with your content on the network. Instagram users tend to curate their content to reflect a specific look or feel that they are trying to achieve through public perception, essentially creating an idealistic representation of themselves. Continue reading “Align Your Instagram Marketing Strategy to Serve Your Customers’ Intentions”


Smart Ways to Integrate Your Twitter and Pinterest Marketing

Over the past few years, Twitter and Pinterest have become essential channels for both business owners and marketers to build stronger brands and nurture customer relationships. With nearly 50 million active users on Pinterest and over 300 million monthly active users on Twitter, it’s clear that these social networks will continue to influence a large audience of people for years to come.

When it comes to integrating your efforts over each channel to create a more efficient approach to your content marketing, there are many key aspects to think about, such as keeping in mind the unique feature sets and habits of each channel’s user base. These considerations can often complicate your content strategies and make it more difficult to understand which tactics are most important to focus on.

From planning content specifically for each channel to repurposing your content between channels, learn how to properly integrate your Twitter and Pinterest marketing to become more agile when sharing content effectively on both networks. Continue reading “Smart Ways to Integrate Your Twitter and Pinterest Marketing”


Tweet Smarter: The Twitter Metrics That Matter Most

It’s no surprise that Twitter can be a powerful tool for your business to drive audience engagement, create customer dialogue, and ultimately increase the bottom line, but it can also be challenging to prove that your ongoing Twitter efforts are actually producing these optimal results.

Often times, businesses think that retweets are the sole indicator of success on Twitter when it’s merely one of the many metrics that they should be focusing on when determining if their social efforts are a success. By placing too much priority on a single metric, you could be missing out on how other important aspects could be affecting your marketing campaigns and fail to make the correct adjustments to maximize ROI.

Learn about some of the most important Twitter metrics that you should be following to build a stronger understanding of how this social channel is performing and whether or not your Twitter efforts are affecting your company’s business objectives. Continue reading “Tweet Smarter: The Twitter Metrics That Matter Most”