It seems like a lifetime since you chose your first profile picture or “liked” your first status update, doesn’t it? Last year, Facebook celebrated its 10-year anniversary. Although it’s still heralded as the biggest name in social media, there’s another platform that’s becoming more important every day: Twitter.
Despite its growing relevance, many small businesses still aren’t using Twitter to its full potential. According to a recent report, 94 percent of marketers use Facebook, but only 83 percent use Twitter. The reason is simple: Facebook has an intuitive ad platform tool that makes it easy for less-seasoned marketers to see results by selecting a few basic parameters and pushing their message out to users’ News Feeds.
Facebook is the tool of choice for small business owners wanting to connect and maintain relationships with customers. But as any savvy business owner knows, what’s easy isn’t always what’s best. Twitter can actually be a more effective real-time tool for most businesses, and anyone can master it with a few simple tips. Continue reading “How Your Small Business Can Use Twitter Effectively”