SumAll Blog

Weekly Must Reads

2013-05-24T19:04:31Z

Here is this week's roundup of some of our favorite marketing, e-commerce, and analytics related articles:

1. Conducting Market Research Before Investing in Tactical Execution (SEOmoz)

2. The Future of Business Blogging (Hubspot)

3. Can Big Data Cure Your Churn Rate? (Forbes)

4. Why Transparency is Essential to a Trusting Staff (Entrepreneur)

5. 9 Social Marketing Metrics That Actually Matter (Mashable)

7 Ways Businesses are Using Tumblr for Content Marketing

2013-05-23T18:17:02Z

Tumblr is making headlines this week as they have been acquired by Yahoo for $1.1 billion. This (hopefully) will mean lots of good changes are in store for the social blogging platform. But unlike the traditional corporate blog, companies are using Tumblr in a whole different way in an attempt to gain a share of Tumblr’s 29 million unique visitors per month (Digiday). Let’s look at how some businesses are using Tumblr as a unique part of their content marketing strategy.

New Integrations and Birthday Celebrations

2013-05-23T00:08:05Z

About two weeks ago SumAll turned two. Two years ago our team was made up of five people, our product had just one platform integration, and our fishtank was woefully lifeless. But what we did have was a vision for where we wanted to be and the drive to get there. Now, with over 30 employees and 24 platforms offered and counting, our size has grown but our values and mission remain the same: making data beautiful, accessible, and available to everyone.

How to Use Incentives to Encourage Check-Ins on Foursquare, Facebook, and Other Networks

2013-05-21T16:54:32Z

Do you know what Foursquare, Facebook, Yelp, and some other social networks have in common? Users can use them to locate local businesses and check-in to them. By checking in, they tell their friends where they’ve been while increasing the count of people who have publicly logged a visit to your business. While you can’t encourage people to write reviews for your local business on these sites with incentives, you can encourage them to check-in for incentives. Here are the types of check-ins that these networks allow and the ways you can incentivise people to use them.

What People are Saying about SumAll

2013-05-17T16:55:42Z

Here's our collection of stories around the web about what we've been up to:

1) Visualizing Marketing Success On Instagram Takes Imagination

2) SumAll Links Social Media Activity with Sales Trends

3) Can Big Data Cure Your Churn Rate?

4) SumAll Shows Businesses How to Save on Social Media

Why External Links, mozRank, and Domain Authority Matter for Your Business

2013-05-15T16:42:43Z

This week, SumAll announced its latest integration – SEOmoz. As one of the leading search engine optimization tool providers, SEOmoz joins the ever-growing list of platforms on SumAll that businesses can tap into to see a complete view of their online marketing and business analytics. Basically what this means for our users is they can expect to get great insights into how their business’s website is doing in regards to external links and overall authority in search.

Instant Insights: Deseasonalizing Your Data

2013-05-14T21:06:02Z

When we last talked about seasonality, we discussed how important it is to take the time of year into account. If you sell primarily Winter coats, obviously you'll see a significant uptick in your sales during the cold weather months. But what if you want a more holistic view of your sales pattern over long periods without the abnormalities of seasonality?

Seasonal adjustment is the process of removing seasonality from a time series to present a better picture of what actually happened. There are a number of different ways to do this, most of which involve fairly complex statistical analyses (take a look at this video for a primer). The resulting data is said to be deseasonalized.

Although weekly cycles and moving holidays are not seasonal, robust seasonal adjustment methods compensate for these factors as well. By seasonally adjusting a time series, it's possible to look at any period within it and understand how it performed relative to the expected performance for that period.

F-commerce: When E-commerce and Facebook Collide

2013-05-13T14:41:10Z

Have you ever wanted to take your e-commerce store and make it social? If so, then you’ll be happy to know that you can give your Facebook fans and visitors a shopping experience on Facebook itself. The following are ways you can integrate an e-commerce store on your Facebook page.

Weekly Must Reads

2013-05-10T15:36:12Z

Here is this week's roundup of some of our favorite marketing, e-commerce, and analytics related articles:

1. How to Use Customer Recommendations to Grow Your Business (Entrepreneur)

2. Twitter Opens Advertising to All U.S. Users: Here's How it Works (Hubspot)

3. E-commerce Trends Point to Bright Future (Practical Ecommerce)

4. 7 Species of Social Commerce (Mashable)

5. SumAll Links Social Media Activity with Sales Trends (ZDNet)

Tools for a Small Budget that Make a Big Impact

2013-05-09T17:06:17Z

There is a huge selection of online marketing tools available to business owners today. The question is, which tools are necessary and fit a small business sized budget? In this post, we’re going to look at some of the most popular and least expensive tools to help with your search and social media marketing.