Instant Insights: Increasing Conversions Part II

In our last post on conversions rates, we discussed what tools to use to track traffic sources and how to evaluate the traffic quality – now that you know how to do those things, it’s time to start increasing your conversions.

After you’ve identified where your quality traffic is coming from and you brainstorm ways to drive more of it to your site, you can begin to attack the different conversion rate goals you may have.

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10 Ways Brands Use Instagram for Business

More than half of the world's top 100 brands are now on Instagram. As more companies take to the all-picture platform, it's no wonder we're also seeing smarter ways of using the site for business purposes.

Read on to learn who the leading brands on Instagram are and what they're doing right to the benefit of their bottom lines.

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Quick Insights: Increasing Conversion Rates

In our previous weekly insights post, we talked about the affect seasonality can have on sales - and today we're discussing what conversion rate is and how you define it for your business.

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How to Gain More Insight by Comparing Multiple Facebook Accounts

Many brands and businesses have multiple Facebook pages to manage. Some examples include major blogs and news networks that cover multiple topics and want to segment their fan base according to their topics of interest. Here are some ways well known brands manage their Facebook accounts and track the successs of their pages.

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How to Improve Twitter Engagement and Analytics on a Tight Budget

If you want to grow your following and receive more engagement for your tweets on Twitter, then you have the option of trying Twitter Advertising. Of course, monitoring and learning from your efforts is key to improvement, and SumAll's dashboard is a great Twitter analytics solution. Businesses with smaller ad budgets can take advantage of two types of Twitter Advertising – Sponsored Accounts and Sponsored Tweets. In this post, we will look at the different advertising options for, how you can get the most out of your advertising, and how you can measure your results.

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Quick Insights: Seasonality

At SumAll, we not only care about creating a tool that allows users to see and interact with their business data, we also strive to provide informative and useful information that our customers can derive knowledge from and immediately apply to their own businesses. These bits of information can be in the form of an infographic about discounts or blog posts on how to market on Facebook effectively, with the expressed purpose of utilizing our vast reservoirs of data and compiling it into a digestible insight.

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