More than half of the world's top 100 brands are now on Instagram. As more companies take to the all-picture platform, it's no wonder we're also seeing smarter ways of using the site for business purposes.
Read on to learn who the leading brands on Instagram are and what they're doing right to the benefit of their bottom lines.
In our previous weekly insights post, we talked about the affect seasonality can have on sales - and today we're discussing what conversion rate is and how you define it for your business.
Many brands and businesses have multiple Facebook pages to manage. Some examples include major blogs and news networks that cover multiple topics and want to segment their fan base according to their topics of interest. Here are some ways well known brands manage their Facebook accounts and track the successs of their pages.
If you want to grow your following and receive more engagement for your tweets on Twitter, then you have the option of trying Twitter Advertising. Of course, monitoring and learning from your efforts is key to improvement, and SumAll's dashboard is a great Twitter analytics solution. Businesses with smaller ad budgets can take advantage of two types of Twitter Advertising – Sponsored Accounts and Sponsored Tweets. In this post, we will look at the different advertising options for, how you can get the most out of your advertising, and how you can measure your results.
At SumAll, we not only care about creating a tool that allows users to see and interact with their business data, we also strive to provide informative and useful information that our customers can derive knowledge from and immediately apply to their own businesses. These bits of information can be in the form of an infographic about discounts or blog posts on how to market on Facebook effectively, with the expressed purpose of utilizing our vast reservoirs of data and compiling it into a digestible insight.
One area of online and content marketing that not a lot of businesses have tapped into yet is video marketing. Many think that in order to have a presence on YouTube, you have to invest in expensive video making. While you do need to create quality content, you don’t have to spend a fortune to get in front of YouTube’s massive audience. The following are ways that any business can make the most of YouTube.
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