Measuring your business’s financial performance can sometimes seem as complex as measuring the rate at which a black hole rotates (unless you're an astrophysicist, in which case we apologize). Such measurement, however, is necessary given that the need to prove the value of marketing and social media has never been greater.
Our advice? Keep things as simple and easy to interpret as possible. To get you started, here are five metrics we often recommend businesses of all sizes to track.