5 Metrics Every Business Should Track

Measuring your business’s financial performance can sometimes seem as complex as measuring the rate at which a black hole rotates (unless you're an astrophysicist, in which case we apologize). Such measurement, however, is necessary given that the need to prove the value of marketing and social media has never been greater.

Our advice? Keep things as simple and easy to interpret as possible. To get you started, here are five metrics we often recommend businesses of all sizes to track.

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The Importance of Repeat Customers

We all do a million things to try and grow our business, but have you ever stopped to think about the true value of some of your best customers? As marketers, we often focus most of our attention on new customers and their acquisition costs while overlooking the needs and value of returning customers, the very people who will help us really build profits. 

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5 Simple Steps to Cultivating a Relevant Instagram Community

Besides figuring out what kinds of photos their business should take, many struggle with how to build a relevant Instagram following that ultimately provides value. In this post, we’re going to look at five ways you can increase your Instagram followers to build a targeted community for your business.

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Weekly Must Reads

Being enthusiasts of all things marketing, e-commerce, and analytics related, we're always on the lookout for news and updates. Here's a roundup of some of our favorite articles from the past week: 

The Math Behind Marketing ROI & Other Common Marketing Metrics (HubSpot)

15 Stats About Online Video Brands Need Need to Know Now (Digiday)

Twitter Relaunches Twitter For Business, Offers Companies Tips For Success (Mashable)

The Consumer Barometer: What It Does And How It Can Help Your Business (Occam's Razor by Avinash Kaushik) 

6 Uses of Big Data for Online Retailers (Practical Ecommerce)

 

7 Ways to Attract Targeted Twitter Followers for Your Business

Looking to grow your Twitter audience? While it may be tempting to buy a huge number of followers on Fiverr, remember that any audience you buy will likely not be relevant for your business (meaning, they would just be numbers). Instead, try the following seven ways to grow a Twitter following that will be interested in reading what you have to tweet.

 

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Instant Insights: Increasing Conversions Part II

In our last post on conversions rates, we discussed what tools to use to track traffic sources and how to evaluate the traffic quality – now that you know how to do those things, it’s time to start increasing your conversions.

After you’ve identified where your quality traffic is coming from and you brainstorm ways to drive more of it to your site, you can begin to attack the different conversion rate goals you may have.

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