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Wednesday
May292013

Moz, Foursquare, and Tumblr Have Joined the SumAll Family

With the latest additions of Tumblr, SEOmoz, and Foursquare just announced to our growing platforms list, we’re excited to offer our customers more key data points that will help you better understand the correlations that are driving your business. Read on to learn more about our newest platforms and find out how connecting them with SumAll gives you new insights.

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Tuesday
May282013

The Top 10 Best Small Business Investments

By: Josh Anish, head writer at Kabbage

Could your small business use some extra cash to purchase more inventory, launch a web marketing campaign, or even hire some help? Well, don’t feel alone; at some point every business considers bringing in additional capital to grow. In fact even the biggest and most recognizable companies in the world have benefited from small business financing - including the 10 listed below.

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Friday
May242013

Weekly Must Reads

Here is this week's roundup of some of our favorite marketing, e-commerce, and analytics related articles: 

1. Conducting Market Research Before Investing in Tactical Execution (SEOmoz)
2. The Future of Business Blogging (Hubspot)
3. Can Big Data Cure Your Churn Rate? (Forbes)  
4. Why Transparency is Essential to a Trusting Staff (Entrepreneur)
5. 9 Social Marketing Metrics That Actually Matter (Mashable)
Thursday
May232013

7 Ways Businesses are Using Tumblr for Content Marketing

Tumblr is making headlines this week as they have been acquired by Yahoo for $1.1 billion. This (hopefully) will mean lots of good changes are in store for the social blogging platform. But unlike the traditional corporate blog, companies are using Tumblr in a whole different way in an attempt to gain a share of Tumblr’s 29 million unique visitors per month (Digiday). Let’s look at how some businesses are using Tumblr as a unique part of their content marketing strategy.

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Wednesday
May222013

New Integrations and Birthday Celebrations

About two weeks ago SumAll turned two. Two years ago our team was made up of five people, our product had just one platform integration, and our fishtank was woefully lifeless. But what we did have was a vision for where we wanted to be and the drive to get there. Now, with over 30 employees and 24 platforms offered and counting, our size has grown but our values and mission remain the same: making data beautiful, accessible, and available to everyone. 

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Tuesday
May212013

How to Use Incentives to Encourage Check-Ins on Facebook and Other Networks

Do you know what Foursquare, Facebook, Yelp, and some other social networks have in common? Users can use them to locate local businesses and check-in to them. By checking in, they tell their friends where they’ve been while increasing the count of people who have publicly logged a visit to your business. While you can’t encourage people to write reviews for your local business on these sites with incentives, you can encourage them to check-in for incentives. Here are the types of check-ins that these networks allow and the ways you can incentivise people to use them.

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