Sandy Aftermath and How to Help

Just over two weeks ago Hurricane Sandy battered the Eastern Seaboard leaving catastrophic damage in its wake. Hundreds of thousands without power, houses and communities destroyed, and lives lost. Lower Manhattan was effectively in darkness for a week while portions of the country are still without power today as a result of the storm. It's easy to forget people are still enduring the aftermath of Sandy if you're back to your normal routine. But there are people still struggling, who've had their homes literally carried out to sea and need basic supplies like hats, coats, and food items.

SumAll.org was established with the mantra to do good by doing right. With ten percent of SumAll's ownership allocated to our non-profit, SumAll.org is not only an extension of our company philosophy, but a continuation of the values every individual possesses who works here. When we saw the destruction the storm caused we decided to set up our office as a haven for donations. In our first week we received an overwhelming response with people dropping off a wide range of essential items. Because of the success, we're continuing to accept donations for the victims of Sandy to help in every way we can. To learn more, visit SumAll.org.

What’s the ROI of Your Instagram Shots?

Instagram joins our growing list of social platforms alongside Twitter and Facebook in our mission to have all of your most important data propagated in our chart. So what kind of data can you see when you hook up your Instagram account with us? For starters, see the amount of followers you've gained each day and correlate that with advocacy activity to see if all those photo 'likes' are increasing your followers count. Advocacy activity is the amount of likes and comments your photos receive – which you can filter down. You can also see how many images you post a day and what the top ten photo filters you use are. Pull up your Facebook, Twitter, and Instagram with your Google Analytics to get the full picture on how much traffic your social activity is really directing. All on one chart. 

Should I Be Paying to Advertise?

It seems like paid advertising has become commonplace; it's a given that if you want to attract more customers and increase your visibility, running advertisements on websites is a good way to do it. With the emergence of Google AdWords and Facebook advertising, it's incredibly easy to create an account and start paying for clicks. But the salient question is this: Are paid advertisements an effective way to bring in new customers and increase revenue or is it a money dump?

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Everyone, Meet Authorize.Net

Another day, another new integration. We couldn't be more excited to announce that we are pairing up with Authorize.Net! For the first time, see your offline payments data, your social media data, and your website data all in one place. With the addition of this new platform, compare payment data from your brick and mortar store, your online store, and your Twitter to get the overall, in depth view of your business. Read more about our integration with Authorize.Net here and here.

See your data now for free.

Goals Ahead!

You can now set goals in SumAll! Simply select any dataset on your chart and click set a goal on the bottom lefthand side. From there, choose a timeframe for completion; anywhere from one day to two years into the future, and a specific goal amount you're aiming for. It could be an exact revenue you want to hit or a certain amount of visitors; literally any of your datasets can have a goal.

Set a goal now to be where you want. 

Watch Our Big Data Webinar Now!

Our Big Data, Small Business webinar presented along with Olark, SeeWhy, Outright, and Kabbage is now available for streaming. If you weren't able to watch it live, now's your chance!