While your main focus on social media should be to connect and engage with your audience, fans, and customers, it doesn’t hurt to give them a few ways to click back through to your website from your social profiles.
Different social networks offer both obvious and not-so-obvious ways to help your fans and followers click through to your website. Here are five social profile changes you can make today to drive traffic to your website from social networks.
Twitter Bio Link
Twitter gives you the ability to add your website link in the website field of your profile. Unfortunately, this field doesn’t show up throughout Twitter. If someone does a search for businesses on Twitter, all they will see is the 160 character profile bio. This is why you need to add a link to your business in your profile bio as well.
Notice how Elite SEO stands out because they have not one, but two links in their 160 profile bio itself. You will probably only need to add one – just make sure it flows in with the rest of your profile description. Think of it as 160 characters to convince people to click on your link.
Facebook Short Description Link
Facebook allows you to add a website link to your business page. No one is going to see it unless they click the About link beneath your profile photo. This is why you need to add it to your Short Description. The number of characters you will have available to you is dependent on the number of custom tabs/boxes you have – pages generally start with a likes and photos box, with the ability to add more using apps from services like North Social, AgoraPulse, and similar companies.
This doesn’t work for all pages – some Facebook pages, such as those set up for local businesses, place your local information (pricing, address, phone number, etc.) in this place instead. If your page has the option to use a Short Description, be sure to optimize it with a link.
Facebook Cover Photo Link
The Facebook cover photo on your business page can be used to do more than just make your page stand out. It can be a great way to put another clickable link front and center on your page. In addition to adding your link on the image itself, you can add it to the cover photo description. This way, if people click on your cover photo, they will be able to click through to your website.
HubSpot, for example, makes their cover photo something that intrigues people to want to click on it, leading them to the description with a call to action and link.
Google+ Introduction Link
One of the many changes Google+ made to their profiles and pages last year was moving the links section down to the bottom. This means that if you want people to be able to click through to your website from your About tab, you’ll need to get that link up higher in your Introduction section. You can actually has as many links as you want in the Introduction – the best rule is to get it in as early as possible so people see it sooner.
In addition to adding a link to your Introduction, you can also add it to your cover photo’s description, similarly to how you would with Facebook. This way, if people click your cover photo, they’ll find a link to your website too.
LinkedIn Showcase Pages
It’s hard to get a link at the top of your LinkedIn company page, especially now that the website link is in a section that is pushed beneath your company page’s status updates. If you have products, you can create a showcase page for each of your products. Your showcase pages show up in the right sidebar of your main company page. When people click through to a particular product, they’ll see the link to it right below the cover photo for the page.
Showcase pages are much more impressive than the individual product listings under the products tab of your company page. So if you have a product, be sure to add a showcase page for it today. Just go to your company page, hover over the dropdown next to the edit page, and you’ll see the create a showcase page link. These pages can also be used for services.
What other areas of your social profiles and pages do you add links to increase traffic to your website?
Updated November 17, 2017.