How to Draw the Most Out of Instagram for Your Business

If you are using Instagram in your online marketing strategy, then you already know you need to regularly upload photos and videos that your fans will love.

But how can you get more out of your Instagram updates that could lead to results? In this post, we’re going to share five marketing tips you might not have tried that will draw the most out of Instagram for your business.

Add your website link to your profile.

While it sounds obvious, there are still lots of businesses on Instagram who have profiles, but no link to their website on their profile. Now that Instagram profiles are accessible on desktop web browsers, it makes having a link even more important when it comes to getting your Instagram fans to your website.

Be sure to check your business’ Instagram profile today to make sure it’s got a link. You can do this on your web browser by logging in to your Instagram account and editing your profile.

Use easy to type (and track) links in your updates.

As you know, links in Instagram status updates are not clickable. This means that your fans will need something that is easy to type, and you will need something that is easy to track so you know how much traffic you are getting from your Instagram fans. Customized links are the best solution.

If you don’t want to get too ad heavy on your Instagram account, use links to promote content that your fans will love instead. Promote conversion-focused content to ensure that your Instagram fans will become leads or customers.

Engage on other Instagram profiles.

To get more exposure for your business’ Instagram profile, use it to engage on other Instagram profiles that your ideal customers would be fans of. Comment on these Instagram user’s latest photos to get the best exposure as opposed to just liking a photo.

Here, you can see small businesses like earlybirdfoods using their Instagram to engage on Instagram profiles like wholefoodsmarket. You can engage using your mobile app and on the web version of Instagram.

Share your updates on Twitter, Facebook, and Tumblr.

Don’t let your Instagram photos and video only live on Instagram. Instagram allows you to connect to Twitter, Facebook (personal profiles only, but you can add the Instagram app to your Facebook page), Tumblr, and additional networks so that you can share your latest photos and video across multiple networks. Be sure to do this so you can get more fans to your Instagram account from your other accounts, and you can give your fans on other networks more ways to learn about your business.

To do this, first you will need to set your share settings on the Instagram mobile app.


Then, when you share your next photo and video, select the additional networks to share it upon.


This will help you get more mileage from your Instagram content across your entire social marketing presence. Just be sure you don’t do it too often, follow Taco Bell’s approach.

Try third party Instagram tools.

In addition to SumAll, there are lots of great third party tools that let you gain additional insights into your Instagram activity, find your ideal customers on Instagram to connect with, and much more. If you want to really amp your Instagram marketing, be sure to visit our post with 9 Instagram Tools for Businesses. And be sure to connect your Instagram to SumAll for insights into how your Instagram activity drives traffic, customers, and sales to your business.

What Instagram marketing tips do you have to offer to help businesses get more from their Instagram activity? Please share in the comments!

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