PayPal is one of the most well-known payment processors online. Most online shoppers have run into while browsing their favorite sites, and they don’t even need a PayPal account to send a seller who uses it money (depending on the seller’s account type).
Many businesses use PayPal to sell products or services on their website. Here are three ways you can use it on yours.
Create a PayPal Button
Merchants with a PayPal account who do not need shopping cart functionality can use a simple PayPal button to sell on their website. The PayPal button can handle the sale of one item (product or service) with a one-time fixed price, subscription (recurring) fee, or installment payments.
If you need to offer subscription, recurring, or installment payments, then you will need to upgrade to a PayPal Business Account at $19.99 per month. Seller’s with a Business Account can be paid by anyone through PayPal, including those without a PayPal account.
To create a PayPal button, go to the Merchant Services tab of your PayPal account and select create payment buttons for your website. You will then get to choose from several different PayPal buttons.
Depending on the button type you choose, you can configure several options including the item name, price, item options (up to 10 with or without different price points), and the ability for the buyer to add custom text. In addition to these basic options, you can have PayPal manage inventory on a product you are selling, redirect buyers to a custom thank you page on your website, and even configure advanced options using HTML variables for your button.
For those selling simple products and services, this can be a great way to start selling on your website. Of course, you can also consider the upcoming options that also use PayPal.
Sell Through Affiliate Networks with PayPal
Want others to sell your product for you? Then affiliate networks can be a great help to boosting your sales. Essentially, you will set up your product for sale on an affiliate platform, affiliates will sign up to promote your product, and whenever an affiliate drives a sale, you will give them a portion of the sales price as commission.
If you are selling any product that doesn’t require recurring billing or installment payments, a simple and inexpensive affiliate network to try is E-junkie. E-junkie starts at $5 per month and integrates seamlessly with PayPal.
In addition to receiving payments from buyers via PayPal, you can quickly pay your affiliates each month via PayPal. E-junkie will automatically create a text document that you will download to your computer. You will then use this text document to send up to 5,000 affiliate payments at a time as a Mass Payment.
If you have a product that buyers need to make recurring or installment payments, ClickBank is another affiliate platform to consider. Unlike E-junkie, which has a set fee per month based on number of items, ClickBank charges a $49.95 activation charge along with 7.5% plus $1 per item you sell.
Integrate PayPal with Shopping Carts
Last, but not least, you can integrate PayPal into most popular shopping cart platforms as a method of payment. Based on the shopping cart platform you choose, you will likely pay a fixed fee per month and/or a percentage of each product sale to your shopping cart platform in addition to the standard PayPal fees.
If you aren’t using a popular shopping cart platform such as Shopify already, you can use the PayPal Partner Directory to see what platforms and service providers use PayPal as a payment system. The PayPal Partner Directoy can allow you to search for providers with specific solution types (shopping carts, hosted web services, etc.), within certain industries, or those that work with a specific PayPal product.
On a side note, even if you don’t want to use a provider that works with PayPal, their partner directory offers a quick summary of a large number of providers that can help you choose one over the other.
Do you use PayPal as a part of your online sales? If so, how do you integrate it with your website? Please share in the comments below!
Updated November 17, 2017.