Video marketing has many benefits for businesses. For starters, you can share your videos on YouTube for potential exposure to their 1 billion unique visitors every month. It makes YouTube the second largest search engine.
Of course, you don’t want someone to just watch your video and forget about you. You want people to subscribe to your YouTube channel so they are updated when you add new videos for your business. In this post, we’re going to look at three ways to attract targeted YouTube subscribers for your business.
Add Subscription Widget to Your Website
If you share a YouTube video in your blog post (regardless of whether it’s yours or not), it gives you the perfect invite to add a prompt for your audience to subscribe to your YouTube channel. YouTube offers the following code for you to add a subscription widget anywhere on your website.
Just replace add YouTube Username here with your YouTube username. It should look like this.
If you don’t want to include a widget, you can also include a simple link that will take visitors to your YouTube channel and automatically prompt them to subscribe. Simply link to your YouTube channel using text or a YouTube icon with the following URL.
And replace username with your YouTube username. If you didn’t already subscribe to SumAll with the above widget, then try clicking this link to see how the subscription confirmation works. Credit to Amit Agarwal of Labnol for this tip!
Add Annotations to Your Videos
Want to prompt video viewers to subscribe to your YouTube channel? Now it’s easy with annotations. Just go to a video you have uploaded to YouTube and click on the +Annotations icon.
Then add an annotation to subscribe to your YouTube channel.
Now, when your video is viewed, a notice to subscribe will be included as you added it to the video. The best part is, the viewer doesn’t even need to be on YouTube to see the subscribe option on your video. Anytime your video is shared outside of YouTube, you have the chance of gaining new subscribers!
Share Your Videos Everywhere
Take advantage of your annotated video everywhere you can. People can play your videos directly from shares on Facebook, Twitter, and Google+. You can even incorporate apps like the free YouTube Channels from Oracle into your Facebook page, allowing people on your Facebook page to see more of your videos.
If the viewer clicks on an embedded video from anywhere to YouTube, they will not only get the subscribe button in the video, but also the one on the video page itself on YouTube.
The key to attracting a targeted audience through annotated videos is relevance. Sure, you could create a cute kitten video for viral fame, but unless you have a business that makes pet products, you’re not gaining an audience who will be interested in your business. It’s better to get a 100 views from potential customers than thousands who will never convert.
Measure the Results
As you grow your targeted YouTube subscribers, you should notice an increase in engagement with likes, comments, and embeds of your videos. You can also sign up for a free account on SumAll and connecting your YouTube, Google Analytics, and e-commerce platform.
You can even add your Twitter and Facebook accounts to see if sharing videos on those networks has helped you build more engagement. Then compare them all together to see if they are increasing your overall traffic and sales.
Updated November 17, 2017.