What do you get when you combine grilled cheeses, a box truck, and drink koozies? Well, besides a good time, you have the recipe for one of the most intriguing business ventures in recent memory. Freaker USA is the brainchild of Zach Crain, an extremely friendly and enthusiastic young guy whose goal is to reinvent the drink koozie.
The story of Freaker starts with Zach moving to North Carolina with things snowballing from there. Once settled, Zach promptly took a knitting class, found out he was horrible at knitting but still wanted to make something for his friends, found some old sweaters, made koozies out of them, got a local store to sell his creations, became a huge hit, discovered a mom and pop hosiery mill, started making koozies from scratch. Got all that? Along the way Zach added Justin, Lauren, Oliver, and Alisha to his staff and thus the Freaker team was complete.
With their business starting to pick up and tons of orders to fill out, Zach and the team needed a way keep track of their data quickly and easily. Like a lot of small businesses, the Freaker Team wasn’t knowledgeable about data analytics but when they signed up for SumAll, the intuitive design of the site made reading data easy. “I loved the simplicity of it all,” Zach said. “I didn’t realize how much work starting a business was going to be. With SumAll, they focus on the numbers so we can focus on the things we want to get done.”
A lot of analytic tools contain convoluted graphs and excess information that is unnecessary. When Zach signed up with SumAll, he received all the data he needed to help improve his business instantly. And when he was ready to take a deeper dive into his data, the SumAll team was there to help him through the process.
So while Zach and his team are focused on creating designs or planning their next excursion to Freak America, SumAll will always be here making sure their business is excelling.
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