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2 minute read

The Recent Snapchatification of Facebook

Overlay colorful text on photos. Swipeable filters. Resizable emojis and stickers. These are all prominent features of Snapchat that Facebook recently pushed out in their iOS app in an effort to stay relevant and increase engagement among young Internet users.

The popularity of photo sharing has increased with an average of 400 million snaps sent per day with 71% of Snapchat users being under 25. This is vastly different from Facebook with only 28% of users being under 25. Every second, 8,796 photos are uploaded to Snapchat versus 4,501 photos that are uploaded to Facebook. With statistics like this, Facebook is making adjustments to lure users back to the site. Last week, it was announced that Facebook would allow GIFs to be uploaded, which are what made Tumblr so popular among young people. Now Facebook is borrowing some ideas from another, burgeoning social network.   Continue reading “The Recent Snapchatification of Facebook”

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2 minute read

Trending Tags and Trending Places: The New Face of Instagram

A new version of Instagram has been released that will undoubtedly change (and hopefully improve) the way we find and consume visual content. Instagram has been searching for the best way to expose its users to fresh content and interesting accounts by topic, place, and person. Not to mention, Instagram doesn’t want to be left behind in the race with other platforms like Twitter to be a daily source for your news updates. Welcome trending hashtags, trending places, and updated search functions to the Instagram family.

More than 70 million photos and videos are posted to Instagram every day from 300+ million users. Instagram announced on Wednesday the release of two very neat (and Twitter-like) features: trending hashtags and trending places/themes. These two features have been added to the Explore page (conveniently marked with magnifying glass icon) above the original explore section that showcased photos based on your Instagram activity.

I just took a look around the newly updated app, and to say the least, the changes are a welcome addition to this already massively popular service. “We’ve completely reimagined the Explore page to make discovery on Instagram immediate and effortless. The new Explore now surfaces trends as they emerge in real-time, connecting you to events and conversations both near you and around the globe,” according to Instagram’s blog. The top of the search page features curated collections of photos in categories like Trending Places, New People, Extreme Athletes, NBA Rising Stars, and Towering Rocks. If you click on one of these categories, it takes you to a list of accounts, people, and places that fall under that category.

Continue reading “Trending Tags and Trending Places: The New Face of Instagram”

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5 minute read

How to Generate Results Using Promoted and Cinematic Pins on Pinterest

Pinterest recently launched Cinematic Pins as another version of their already successful Promoted Pin advertising offerings. Sponsoring pins could be a viable advertising avenue to help your business attract new customers and drive more engagement from your current audience.

Although considered a more niche social network when compared to the giants such as Facebook or Twitter, Pinterest’s popularity is continually on the rise and has amassed nearly 50 million users, further proving that it is a relevant platform for many different types of marketing campaigns.

What Pinterest lacks in pure volume, it makes up for with a unique audience. Users actively seek and share their favorite products, brands and project plans, which may ultimately indicate their future purchasing decisions or customer behaviors.

Learn how to generate results and drive engagement for your brand using these two forms of advertising on Pinterest and why your business should pay attention to this on-the-rise social platform. Continue reading “How to Generate Results Using Promoted and Cinematic Pins on Pinterest”

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2 minute read

Meerkat vs. Periscope: The Apps Most of Us Haven’t Figured Out Yet

SXSW in 2015 catapulted social media live streaming to the top of every social media marketers mind with the launch of Meerkat, and Periscope shortly after. The ultimate FOMO (fear of missing out) apps allow users to gain access to events as they are happening, gain behind the scenes access to brands, and interact with celebrities on the go.

The ability to be spontaneous and create content in real-time are what make these apps amazing, and give Twitter a whole new dimension. A webinar can be watched away from a computer, a concert can be watched through the eyes of the attendee, and you can host live interviews without the need for a camera crew, YouTube channel, or prior planning. But which app is better? What’s the difference? How can marketers avoid lawsuits when creating video content? We went ahead and did the homework for you. Continue reading “Meerkat vs. Periscope: The Apps Most of Us Haven’t Figured Out Yet”

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1 minute read

Dads Are Doubling Down on Their Kids

With another Father’s Day upon us, we decided to take a look back at one of our past infographics on how dads are taking a more active role in their childrens’ lives. 

Like the fact that there’s been a 19% increase in the amount of money invested per child since 10 years ago. Or that dads are spending four times more caring for their families than using the phone or email. Read on to get the full scoop on facts all about dads. Continue reading “Dads Are Doubling Down on Their Kids”