customize-email-marketing with-templates

Customize Your Email Marketing with Fresh Email Templates

Most email services like Constant Contact, Emma, MailChimp, and SendGrid have visually-appealing and easy to use email templates built into their platforms.

But for those of you who are interested in something beyond what your email service has to offer, you can choose email templates from third party designers. In this post, we’re going to show you five stellar email template collections with over 40 designs that you can use with (almost) any email service. Read on …

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Your Mileage May Vary: How Often You Should Post to Social Media

Have you ever woken up in a cold sweat in the middle of the night wondering exactly how many posts you should be making to Pinterest to get the most engagement, or why you shouldn’t make more than three tweets per day?

Ok, that may just be another thing that only keeps me up at night, but knowing exactly how many Facebook posts you should make per day is endlessly fascinating (and useful) information to most people who are active on social media.

So, to make all this data digestible and easy to understand, we partnered with our awesome friends over at Buffer to produce an infographic that shows the ideal posting number for all the major social media networks. Check it out below! Read on …

smarty-pants

How Your Small Business Can Use Twitter Effectively

It seems like a lifetime since you chose your first profile picture or “liked” your first status update, doesn’t it? Last year, Facebook celebrated its 10-year anniversary. Although it’s still heralded as the biggest name in social media, there’s another platform that’s becoming more important every day: Twitter.

Despite its growing relevance, many small businesses still aren’t using Twitter to its full potential. According to a recent report, 94 percent of marketers use Facebook, but only 83 percent use Twitter. The reason is simple: Facebook has an intuitive ad platform tool that makes it easy for less-seasoned marketers to see results by selecting a few basic parameters and pushing their message out to users’ News Feeds.

Facebook is the tool of choice for small business owners wanting to connect and maintain relationships with customers. But as any savvy business owner knows, what’s easy isn’t always what’s best. Twitter can actually be a more effective real-time tool for most businesses, and anyone can master it with a few simple tips. Read on …

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The 5 Principles of Great Dashboard Design

What makes a truly great dashboard? It’s a surprisingly tricky question, as exceptional dashboard design is much easier to recognize than it is to describe. It’s not just a matter of having visually pleasing charts and graphs to work with, and important-looking numbers organized in tidy boxes. It’s a matter of the right data sets being presented in a seamless, instantly graspable manner.

And here’s the kicker: A dashboard design that works perfectly for a marketing team is often a frustrating, unintuitive one for a web-traffic analysis team. To a casual observer, these two dashboards may even look virtually identical. Seemingly tiny tweaks to what data is shown and how it is presented can make all the difference between a great dashboard and an infuriating one.

Creating a great dashboard is a matter of understanding a handful of fundamental concepts, and then applying them to the specific needs of your specific team’s goals. It’s easier than you may think. Read on …

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And the Winners of our #SumAllFitbit Contest Are…

To celebrate our recent integration with Fitbit—we’ve also got an integration with Runkeeper and more fitness app integrations are in the works—we put a call out on social media for your funny office workout videos. The three creators with the best/funniest office workouts would receive a Fitbit on us.

Boy, did we get some wacky stuff. Some of it was good and some of you need to step up your workout game. Around the SumAll office, we typically all do 50 pull-ups every day and run half marathons before work. All joking aside, here are the three videos that each won a Fitbit Flex, along with some honorable mentions. Congrats to the winners! Read on …