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5 Shareable Images on the Numbers Behind Halloween

Halloween: The only day of the year it’s acceptable to dress up as a zombie while eating your body weight in candy. Also, you’re not fooling anybody, everyone knows zombies don’t eat candy.

But have you wondered about the consumer trends behind this 7.4 billion dollar holiday? (like the fact that people will spend a total of $7.4 billion on Halloween this year.) So while you’re unwrapping that next Twix, check out some shareable facts about this spooky day we celebrate. Read on …

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SumAll Salon BOSTON: Social Media Edition

On Wednesday, November 12th from 6-8PM we’ll be hosting a very special edition of the SumAll Salon: Social Media in Boston at WeWork – Fort Point.

It’s free to attend, but space is limited, so RSVP now.

Join fellow small businesses for a casual gathering where we’ll all share insights about how to effectively use social media for your business. Learn from your peers along with SumAll’s social media experts to find out the best tips to drive sales, find customers, run social campaigns, and build your brand using social media. For small businesses by small businesses presented by SumAll.

This will be a roundtable discussion, so you should come prepared to talk a little bit about what you or your company is doing on social media.
Read on …

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Meet SumAll: Scott Pollack, Biz Dev

At SumAll, we realize it might be hard to realize that there are real humans making this thing happen for you. You might also want to know what we do in our free time. Well, we’re here to help you get to know us.

In an effort to show you who we really are, we’ve created “Meet SumAll,” an ongoing series that will introduce you to members of our team, one-by-one. So far we’ve introduced you to Mahssa and Michael. This time around, meet Scott, one of the maddest, baddest, coolest dudes in all the land.

Read on …

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The Marketer’s Guide to the Benefits of Vimeo Over YouTube

Online video has very quickly become one of the most engaging and ubiquitous forms of content marketing. ComScore reports that in 2013 more than half of all Americans watched a combined 52 billion online videos.

According to that same report one platform netted more hours of viewing than all others combined. It’s fairly obvious to anyone who has spent even a little bit of time online that the name of that platform is YouTube.

It’s very hard to argue against YouTube’s dominance in terms of volume, audience, and reach. Yet, when it comes to creating online video for your business, there might be a better choice.

Vimeo was started around roughly the same time as YouTube, but in the decade since its launch it has gone in a much different direction than its much larger cousin. Although Vimeo might not be as large or as ubiquitous as YouTube, many of the differences between the two make Vimeo the better choice for marketers in certain respects. Read on …