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The Basic Guide to SEO: 6 Ways to Optimize Your Blog

Welcome to part one of what will be a long-running series on the ins and outs of SEO (illustrated above as six excited otters because we’ll make any excuse to post pictures of otters – the best aquatic mammal hands down).

In this article, I’m going to provide tips and tricks that should help shed some light on how SEO may differ depending on if you are optimizing for blogs versus websites. Read on …

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Hear Ye, Hear Ye: Facebook Ads Has Arrived to SumAll

Want to know how your organic reach compares to paid and how they both affect your sales?

With revenue from referral traffic on the rise and ad impressions at an all time high, Facebook Ads is becoming the best advertising platform for small businesses with equally small marketing budgets.

With Facebooks Ads for SumAll, you’ll be able to see how well your campaigns are performing and how that translates into product sales. Here’s how to get setup. Read on …

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What the Heck Is a Bitcoin?

Exchanges rising and falling, disputes over inventorship, wild accusations, rapid inflation and deflation, anger, confusion, and sadness. We’re talking about everyone’s favorite unicorn money: Bitcoin. Bitcoin’s six year road to the spotlight has been fraught with more turbulence than a flight through a hurricane in a Learjet, and since mid 2013 it’s only gotten more crazy.

SumAll has just added bitcoin exchanges, mining pools, and mining workers to our range of data platforms to allow our customers to keep tabs on the market and the progress of mining pools. For those who own or mine bitcoins, SumAll is now their one-stop-shop for keeping tabs on all things bitcoin, monitoring their mining efforts, and keeping a close watch over their investments.

For those who don’t own or mine bitcoins, chances are you have no idea what we’re talking about.

If you have an interest in bitcoins and don’t want to be that out-of-the-loop guy at the party who just keeps nodding his head in agreement and staring at your drink, we made this handy infographic to explain a few basic concepts to get you started. Soon you’ll be buying all your pizza–and rent–with bitcoins

Read on …

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The Dead Zones: When Not to Post to Social Media

Now that everyone knows the best times to post on social media–

and if you don’t, take a look at our infographic for a refresher–we started thinking about the flip side to the golden hours: the dead zones.

We researched what hours of the day your post will be seen by the fewest number of people and collected them all into this infographic. Beware.

Read on …

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Medium vs. LinkedIn: The Publishing Platform Battle

Influencers looking for places for their writing to be read online have never had it so good.

While SumAll’s blog is great (we like it a lot), the race between Medium and LinkedIn to become the entrepreneur’s publishing platform of choice is paying big dividends. And depending on who you’re trying to reach, choosing between the two is an important decision. Both Medium and LinkedIn offer powerful, and very different, content management systems (CMSes). Depending on what you want to write and who you want to reach, the choice could make big differences for your business’ future. Read on …