Here is this week's roundup of some of our favorite marketing, e-commerce, and analytics related articles:
Tumblr is making headlines this week as they have been acquired by Yahoo for $1.1 billion. This (hopefully) will mean lots of good changes are in store for the social blogging platform. But unlike the traditional corporate blog, companies are using Tumblr in a whole different way in an attempt to gain a share of Tumblr’s 29 million unique visitors per month (Digiday). Let’s look at how some businesses are using Tumblr as a unique part of their content marketing strategy.
About two weeks ago SumAll turned two. Two years ago our team was made up of five people, our product had just one platform integration, and our fishtank was woefully lifeless. But what we did have was a vision for where we wanted to be and the drive to get there. Now, with over 30 employees and 24 platforms offered and counting, our size has grown but our values and mission remain the same: making data beautiful, accessible, and available to everyone.
Do you know what Foursquare, Facebook, Yelp, and some other social networks have in common? Users can use them to locate local businesses and check-in to them. By checking in, they tell their friends where they’ve been while increasing the count of people who have publicly logged a visit to your business. While you can’t encourage people to write reviews for your local business on these sites with incentives, you can encourage them to check-in for incentives. Here are the types of check-ins that these networks allow and the ways you can incentivise people to use them.
Here's our collection of stories around the web about what we've been up to:
This week, SumAll announced its latest integration – SEOmoz. As one of the leading search engine optimization tool providers, SEOmoz joins the ever-growing list of platforms on SumAll that businesses can tap into to see a complete view of their online marketing and business analytics. Basically what this means for our users is they can expect to get great insights into how their business’s website is doing in regards to external links and overall authority in search.
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