E-mail has long held the perception of being a stodgy marketing channel – but lately, it's been experiencing a renaissance of sorts. Researchers estimate that United States firms alone spent $1.5 billion on e-mail marketing last year, which is expected to grow to $2.5 billion by 2016. That’s a lot of money to be invested, to say the least!
Small businesses account for a staggering 99.7% of all employers in the U.S. For the past decade, they've created 65% of all new jobs and have employed over half of all private sector workers. In honor of National Small Business Week, we've curated a must-not-miss list of things to check out this week.
The surge of Twitter’s popularity has made it almost a formality for every business to have at least one Twitter account. Paradoxically, not much time is spent thinking about the ROI of tweeting because, hey, it’s just social media, right? But after doing extensive research on the affect of tweeting on revenue, we found that there is in fact a correlation between tweets made and dollars earned – and it won’t make people chirp.
Bringing together different sources of data to build quality links is a good way to make your business website thrive. We often find our SumAll customers connecting their data to enable customer discovery of their sites, which, as a result, means discovery of their products and/or services too.
Fifty years ago today, President Kennedy signed the Equal Pay Act into law with hopes of closing the chasm in earnings between men and women. At that time, women earned 59 cents for every dollar men earned – today that gulf has slightly been shored up with women now making 77 cents for every dollar. But there's obviously
Post a Comment