Dude, I love shopping. And yes, I did just start this blog with “dude” because I want you to know that ALTHOUGH I am a woman and that sure, women are statistically more likely to shop than men, I am also a bro and my last online purchase was a giant bag of cocoa-dusted almonds, not clothes. Although I do periodically check the Swedish Hasbeens website because their clogs are so frickin’ cute. Okay, anyway! Onward to the actual blog post!
Instagram has always had the potential to be great for shopping. Long before they introduced their shopping tags feature, the platform’s photo-based nature already beckoned retailers to show off their stuff. Evidently, Instagram took notice, and features like the shopping tags leave both merchants and customers coming back for more. So exactly how good is Instagram for shopping?