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3 minute read

5 Reasons Why Your Company Should Participate in Twitter Chats

One aspect of social media that brands are trying to tackle is how to humanize their online presence. Twitter chats offer an ideal opportunity to not only put a face to a brand, but also to increase brand awareness and solidify thought leadership in a brand’s industry. For example, our friends over at Buffer are known for their Wednesday #bufferchat in which they invite various companies to discuss a range of social media and startup topics.

In the past few weeks, we’ve started to participate in various Twitter chats: first the #SEMRushchat on social media best practices and then a #bufferchat on transparency. These chats enabled our team to interact directly with potential customers, collaborate with other companies in our vertical, and improve reach and engagement. Twitter chats usually run for an hour and entail a five to six Q&A with introductions, wrap-ups, and an opportunity to have an open social conversation.

Here are five reasons why your company should participate in Twitter chats (plus one reason not to). Continue reading “5 Reasons Why Your Company Should Participate in Twitter Chats”

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3 minute read

Think Globally, Sell Your Business Locally

In a global world, brand campaigns are going for a more local approach. The key to success in foreign markets is contingent upon understanding the target audience’s population, culture, and competitors.

Having been involved in numerous localized campaigns myself, I’ve seen companies continually make the same mistakes when it comes to customizing their product or service for a particular location, and as a result, fail to succeed in taking over the market in a particular city, state, or region. As the CEO of Mobilizr, my job is to help companies run successful brand engagement campaigns and achieve success as they expand globally.

We often think of the world “translate” in the context of language and personal communication. However, this is the number one reason why global brand campaigns don’t pan out: they fail to translate well for a foreign audience. Take Walmart, for example. In the U.S., they brand themselves as a money-saving value store based on U.S. pricing. In China, they use the same branding, but it fails to translate because Chinese consumers associate that pricing with a premium store. Continue reading “Think Globally, Sell Your Business Locally”

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1 minute read

The Ideal Image Sizes for (almost) Every Social Network

Social networks are extraordinarily fickle when it comes to image size dimensions. Since there’s no standardized size for images that get posted, an image that looks perfect on Pinterest, for example, will look downright unpleasant on Twitter. Luckily we’ve created this handy infographic that has the exact dimensions – down to the pixel – for all of the major social networks.

This infographic contains the most up-to-date dimensions for images for all the most used social media sites: Facebook, Pinterest, Instagram, Twitter, and LinkedIn. Just save this image to your computer and use it whenever you take the leap and join a new social networking site. Continue reading “The Ideal Image Sizes for (almost) Every Social Network”

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5 minute read

Metrics That Don’t Disappear: How to Effectively Measure Your Snapchat Efforts

We are currently entering the wild west of Snapchat, uncharted territory that marketers love to compare to the early days of Facebook and Twitter. When we throw those big network names into the mix, we can start to get pretty excited about what Snapchat can do to further bolster our ongoing social campaigns.

Snapchat may still be the new kid on the block, but we understand how important becoming an early adopter of a new trend can be and some of us are primed to claim our space right now. We’ve even seen a few creative success stories from larger brands like Taco Bell and Victoria’s Secret, but some marketers have been experiencing trouble finding similar value with their Snapchat efforts.

This highly personalized network appears to be the perfect channel for delivering our message directly to the consumer and it seems relatively straight forward. You send the snap, they view the snap and voila, your brand grows. Well… not so fast. If you’ve experimented with a Snapchat campaign or even used it on a personal level, you may have noticed that Snapchat is designed for the user and provides little insights for a marketer to analyze.

In addition, Snapchat is lacking a significant third party analytics tool that can help display our content performance on a universal dashboard, meaning that you’ll need to analyze your data manually. By taking a closer look at the information that Snapchat does provide, you can begin to find tangible metrics and learn how to effectively measure your Snapchat efforts. Continue reading “Metrics That Don’t Disappear: How to Effectively Measure Your Snapchat Efforts”

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3 minute read

The Universe of Performance Dashboards: Let Us Do the Juggling

Is juggling a skill or a pastime? For freelancers, SMEs, and boutique online sellers, it often ends up being more the former than the latter. Why is that? Because most of us are the CEO, CFO, COO, and the guy that cleans the washroom – all rolled up into one. Most of us won’t end up having a boardroom behind us – it will likely end up being a handful of staff (at best), a supportive network, friends, and probably your kids fixing the tech problems. And that’s just fine.

However, where can we get help to keep all the balls in the air? That’s why new, multi-platform maps offer incredible value to today’s independent entrepreneurs. We may not be able to afford staff, let alone high-priced researchers, but we can set aside enough to get the support we need to gain insights, gather trends, and get more out of what we put into our online strategy.

Whether you call them dashboards, multi-channel maps, or just a bird’s-eye-view to your operations, there are many ways you can streamline your operations through using a multi-platform data aggregator providing insights, trends, and a more comprehensive understanding of your business flow. So what’s out there? Continue reading “The Universe of Performance Dashboards: Let Us Do the Juggling”